OTT advertising is a relatively new marketing channel and it’s a great way to reach a younger demographic. Consumers are now watching more television through their screens than ever before. OTT advertising is a relatively new marketing channel and it’s a great way to reach a younger demographic. Consumers are now watching more television through their screens than ever before. OTT (over-the-top) advertising is typically delivered through a television, set-top box, or even through a gaming console like Xbox or PlayStation. Online video advertising has come a long way since the early days of streaming ads that played before video. Now, advertisers easily target customers by using the data they collect about consumers. OTT advertising is also a huge market. OTT subscribers are a perfect target for advertisers since they are more likely to have a higher disposable income.
Online video advertising has come a long way since the early days of streaming ads that played before video. Now, advertisers easily target customers by using the data they collect about consumers. OTT advertising is also a huge market. OTT subscribers are a perfect target for advertisers since they are more likely to have a higher disposable income. Over-the-top TV advertising is a relatively new advertising category that lives on top of TV content, and is delivered through services like Hulu and Amazon Prime. For OTT advertisers, this means a new set of opportunities for lead generation and brand awareness. With the rise of connected TV devices, advertisers can reach viewers who are actively looking to learn about new products, services, and ideas, rather than just waiting for TV commercials to come on.
While the first-generation of OTT advertising saw the delivery of brand messages via live or VOD television broadcasts, the second generation of OTT advertising puts the consumer back into control. This empowers the viewer to decide what to watch, when to watch it, and which advertisements they want to watch. Television advertising on set-top boxes provided a natural next step in the evolution of the OTT space.
Our Internet Marketing Services
So, what exactly is digital marketing, and what are the different types of digital marketing channels? We’re glad you asked. Digital marketing is any type of promotional activity done via the web. This includes anything in our list of marketing services:
DIGITAL COMPETITIVE ANALYSIS
With a thorough competitive analysis from Blue Corona, we will identify the Strengths, Weaknesses, Threats, and Opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.
Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, U.S.-based writers will grow your online presence and establish you as THE authority
EMAIL MARKETING CAMPAIGNS
Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
FACEBOOK ADVERTISING CAMPAIGNS
Like the control of pay per click advertising, but want something more cost-effective than Google Ads (previously AdWords)? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
ONVERSION RATE OPTIMIZATION
Do you know how well your website is converting visitors? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped companies from a variety of industries double, triple and even quadruple their website conversion rates.
WEBSITE DESIGN & DEVELOPMENT
63% of consumers primarily use your company’s website to find and engage with you. As if that’s not enough, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. What does your website say about your business?
LINKEDIN ADVERTISING CAMPAIGNS
LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision makers today!
PAY PER CLICK (PPC)
97% of online experiences begin with a search engine, but 41% of clicks go to the top three paid ads on the search results page. Pay per click is a great way to drive more (qualified) visitors to your website and get more leads and sales—FAST! The best part? There’s no waiting period.
SEARCH ENGINE OPTIMIZATION (SEO)
Want to get more earned traffic, leads, and sales? Start where 93% of online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).
SOCIAL MEDIA MARKETING
81% of U.S. adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
Video is 50 times more likely to rank organically in the search results than text pages, and by 2019, video will account for 80% of global internet traffic, and 85% of online traffic in the US. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
REVIEW US NOW
Want 100 verified reviews in 10 days? We’ve done it for our clients, and can do it for you. Review Us Now is our proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!
SMART SELLING & LEAD RECOVERY
We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
BRANDING AND CREATIVE SERVICES
No matter your business size, industry, or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.
STRATEGY AND ANALYTICS CONSULTING
Does your company have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. How do you connect with them? With local search engine optimization (SEO) from one of the best local SEO companies in the nation. Your customers are searching for your business—let Blue Corona help them find you.
WEBSITE CHAT SERVICES
Blue Corona Chat is a website chat service that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service.
Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Blue Corona’s Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.